Electric Burger Co. (or: Vin’s Italian, the Sequel!)

20150910_114233
http://www.electricburgerco.com/
https://twitter.com/burgertruckmn
Main Location: Minneapolis, Breweries, Etc

Whoever thought I’d have to redo a FULL review of one of our local trucks (little updates are one thing, I’m talking about the whole shebang here), but that’s just what Vin’s Italian has made me do! A couple months ago the guys completely rebranded their baby into the Electric Burger Co, changing their focus from the Italian Sandwiches to, you guessed it, Burgers and Fries and such. The reason, supposedly, being to offer a more appealing kind of food and menu when parked at breweries, their main gigs. And what can you say, people like burgers and beer!

At the time of hitting them, the menu itself is mostly focused on basic hamburger, cheeseburger, and ‘Deluxe’ (the basic topping combo) options, which can all get bacon or an extra patty for additional cost. These are paired with their Coleslaw, Fries, and the ability to get a Kramarczuk’s Hot Dog. Next to these, they’ll feature 1-2 ‘Special’ burgers, and even a dog at times, with some different toppings. This is only temporary, as the idea is that it’s currently in the ‘testing’ period; after they’ve done enough sampling of different specials, see what they like, certain ones will be added permanently to the menu. Popular ones so far are the ‘I Don’t Give a Shiittake,’ the classic mushroom+swiss, a Blue Cheese Bacon one, and the pickled jalapeno topped ‘It Gets Cheddar,’ which was on today.

If you like the names, you can get in on the action and suggest your own! Tweet them some really weird and funny name for a burger, and if they like it they’ll put it up on the street at least once! Just make sure it’s not something from Bob’s Burgers… there’s a list, look it up.

A note on the product; the burger patties come from Swanson Meats in Seward, and the buns via Denny’s Fifth Avenue Bakery. It’s always nice to see where things are coming from locally I’d say! The pickles are made by them though… gotta love a good pickle.

Had to wait a little while to get out to them, but I found a beautiful sunny lunch period in the middle of the recent week to hit up downtown Minneapolis. So here’s the new scores, with their comparison to the original displayed in () next to each.

20150910_115112

Holdability: 8 (+2)

                 I actually expected to take points off of this, since we all know how burgers can be! But they actually wrap it up in a perfect package, and the burger plus its fillings are small and kept rather tight in their bun… which has some other aspects to which I’ll get into later…

Price: 8 (+0.5)

                  More of a range than before, with the option to get a good $5 Hot Dog, basic burgers ranging between $6.50-$8, and the specials being $8.50. Fries and slaw are automatic, so again would always like the option for not-so, but it makes the price paid even more worth it, even if they’re a smaller addition it seems. $1.50 for Bacon and $2 for an extra patty though, not particularly pricey but they do give ya a hit.

Speed: 7 (-1.5)

Definitely took ‘em longer to cook the burgers than build their sandwiches, felt like a touch of a wait too but only a bit more so than average for a burger truck.

20150910_114441

Food: 4 (-5.5)

                So this is normally the first thing I start with in these but… ahhh, god, I just don’t think I can do all of this and then expect you to have then taken actual note of the other things. I was so looking forward to this guy, I remember clearly how good their Italian Sandwiches were… they had to make some pretty good burgers if they were gonna switch from that right? Apparently no. Apparently, they didn’t spend nearly as much time in development as they should have.

I’ll keep it simple as to why. The burger itself was thin; which isn’t a problem on its own, I’ve had thin patties which are good, but they still need to be moist and juicy, which this was NOT. The bun wasn’t toasted, and was a bit crumbly/’bready,’ thus there was way too much of it to eat with the burger. Toppings barely came through with flavor, which sucks because I love good grilled onions, and the idea of those pickled jalapenos, probably made by someone else, as the main feature of that burger was rather unexciting. And the cheese wasn’t melted… barely even warm, I mean come on. It’s just… disappointing.

20150910_115147

Overall, this wasn’t, necessarily speaking, a ‘bad’ burger, but it wasn’t memorable or particularly attractive in any way. And of all the burgers I’ve had from food trucks, it’s easily one of, if not THE, least successful in execution. They need to make some serious changes here; either by making a thicker patty with the same bun, but toasted, or a smaller burger bun and simply better executed, juicy burger. That and actually putting the darn cheese and toppings on the patty while it’s still on the grill.

Nice shoestring fries though, crispy and potato-y with a nice sea salt, I could totally handful my way through a big bag of these.

The TOE: 4 (-5)

Everything is great until you actually get the burger, and then it takes a dive. And not just because of the quality of the food; the whole name and concept and idea of it, especially knowing what the history of this truck is connected with, creates an electrical air of anticipation. But even by just reading the menu, even if it WAS filled with some of those other ‘special’ burgers, starts one embedding themselves into this trip of simplicity; and no, not the good kind. There’s no sense of unity, no SPIRIT left, just what feels like an idea that was thought up to fix an ‘issue’ that was probably barely even there, and then put into action before nowhere near enough thought and proper preparation/testing had been fully invested.

And the worst part is that this could be so much better. They can make great food, we know this, they’ve proved it in the past. I still don’t understand why they felt they needed to change… I mean, I UNDERSTAND, but was there REALLY a need for it? Whatever, the change has been made, and it wasn’t handled well, which in itself is baffling. Think, for a second, how easy, how lazy it would have been, yet at the same time absolutely AMAZING, if they had just made burgers and topped them with all their previous sandwich fillings. The only change they literally would have needed to make was making small sandwiches in a burger bun, with a burger, and then piling it with tomato sauce + mozzarella, or giardanera peppers, or that awesome fried eggplant, or whatever, and all that other stuff they have. It would have been SO good, super unique and cool, different, while at the same time keeping to their original selves. Could have done so many fun and exciting menu items that I know would draw people… but no.

Service: +0.5

                We’ll keep this, they’re still as amicable and friendly as before… makes me wish I didn’t have to say all that other stuff.

Tally: 31.5/50 (-9.5)

Final Thoughts

You know what, I just don’t even want to say anything else, I don’t think I can even… anymore, with this thing. Just take it as you will, hopefully I’m just the result of one monumentally unique bad burger, but I really hope that the guys here can actually take what I said to heart and make some proper changes and improvements. Seriously, if anyone from the truck is reading this… I think we need to talk, in person. That’s the first time I’ve ever felt the compulsion to say that to any local truck, I don’t ever try to assume they should seriously take major advice from me, but in this situation… well, clearly, there are things that need to be said.

… okay, if they can fix the burgers, but were to then keep the same specials that they’ve had so far, there’s a particular one with Plum Jam + Gorgonzola Cheese that seems fun, and should be completed quite nicely with bacon. So go for that. That’s my suggestion to customers so far.

Advertisements