Misfit Coffee

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http://www.misfitcoffee.com/
https://twitter.com/misfitcoffee
Main Location: All Over Minneapolis

A couple years back, a certain person attempted a modern coffee cart in Downtown Minneapolis; seems quite a few people are rather aware of this fact. Alas, they didn’t make it, yet another casualty in the mobile service world; I partially feel bad for never making it, though also partially relieved I didn’t forsake my then-even-narrower wallet on a review that would never be able to happen. If you’re wondering where this is going… no, the owner is not back, I have no clue what the heck they’re doing now (if you’re reading this, best wishes! Please don’t hate me…).

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It is today that the next generation makes their attempt as Minneapolis gets its second in the line of coffee vending businesses, only this time it’s a full-on Trailer with… well, you’ll see. Misfit Coffee comes to us from across the border, the three co-owners of Marcus, Mitch, and Alex hail from Milwaukee. All three of these guys have been working since age 13/14, Marcus in particular having gone into all levels and aspects of the coffee world, the leading thought man behind the business idea after they all decided to get into the mobile food world. Putting their heads and money together, these three friends (well, two are brothers; hinty, names share the same starting consonant!) set out to fully develop their immersive, quality-focused coffee experience in the Twin Cities.

Having only opened a couple weeks ago, the trailer is still finding promising locations to keep regular residence, hopping around various spots in Minneapolis to give access to as many people as possible. Of note, they’ve served so far in front of the Guthrie, Downtown, the U of M, and in Uptown in front of the Apple Store. After catching up to them at the Mill City Museum, I got the chance to interview the three owners and dragged out quite a bit of information (so prepare yourself for a much longer review than usual)!

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Apparently they chose Minnesota (note they only had the ONE showing in their home city to make sure everything ran smoothly; sorry Wisconsin, they’re all ours now!) due to our personal love and acceptance of food trucks, particularly our openness to ‘specialty’ and unique trucks vs the older classics. Not to mention the tie-in fact that it’s easier to get the licenses here. As Alex puts it, “Some places are rather iffy, not sure if they wanna let you in, here they’re TRYING to let you in.”

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The trailer itself was made to focus on a ‘curbside exposure,’ a fully open-air design that not only allows one to truly witness the zen experience of these brews being crafted, but also to allow for connection and conversation between the guys and yourself. They even have magazine for perusal! Oh, and some led lights inside, in hopes of late-night ventures where they can turn off all other lights and get that cool color-changing glow and atmosphere.

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As for the coffee, beans are sourced from Valentine Coffee Roasters in Wisconsin, a producer which Misfit obsesses over from the quality of the roast to the sourcing of the beans; particularly in the expression of body and ‘terroir.’ They currently offer 5 kinds from different countries for their pour-overs: Bali, Brazil, Costa Rica, Ethiopia, Guatemala, and also a Decaf variety. Now note, they didn’t make their sourcing decision lightly; much time was spent trying coffee and roasters all over the country, from Nashville and Atlanta to Chicago and us, apparently close to 100 cups worth of ‘samples,’ before their decision to stick with the Wisconsin homeboys.

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These can then be ordered in the typical wide variety of options that we’re so familiar with having access to, but with a twist. Whereas they do indeed have the classic mixes, such as Cappuccino, Mocha, Americano, Latte, etc, one will also find a few more intriguing and different mixes not commonly seen… and a few modern techniques to boot. This culminates in the whipped dairy offerings of Con Panna and Cortado, but lower we explore some, let’s call them ‘espresso cocktails,’ called Chata’Lata (mixed with homemade Horchata) and Spro-da Pop(espresso and Mexican Cola). THEN there’s the different pour-overs, like the Chemex and Siphon (and no, I do not know anything nor did I ask about those… I had a lot of information as it is, cut me some slack! So demanding…)… but all that pales in comparison to the Nitro Cold Press. Cold pressed coffee, made in batch and then stuck in a pressurized tank, to which they inject with Nitrogen and let sit, waiting to be poured from a ‘tap’ and over ice when ordered. Basically it’s like the method for making Nitro beer, but with coffee; I’ll describe the results later.

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By this point you might be wondering about the equipment; I mean, I wasn’t, but you’re all most likely better people than I am. As you can see though, and will through various pics, as much attention that went into sourcing the beans and coffee went into the machines that handle them. The big white behemoth of the espresso machine itself is a Synesso model, made in 2008 but I think based off a model from the 1900’s, and cost $10,000 on its own. And lying on top of it… actual coffee cups? Yep, for those who don’t absolutely have to go and travel with their caffeine needs, they will pour your coffee or espresso into one of their various special mugs, like these copper dealies with glass extenders to fit it all and also see any layering effects, to enjoy on the side of the trailer while you relax. This allows one to fully experience these different brews and mixes, for the container one smells and sips from can make all the difference (just ask a wine snob, like me!).

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But that’s the kind of effort they go to for everything, which we can see just by looking at something like their Horchata recipe. After trying the best cup of this Mexican rice milk from a certain vendor at home, the group obsessed with trying to reproduce it, or find something better, but couldn’t; and after resorting to weeks of begging after begging, finally squeezed this heavenly mixture of creamy rice and cinnamon drink. I had the chance to try a tiny taste of it on its own, and believe me when I say the effort was worth it. Following that, all their ‘flavorings’ are made only with the best ingredients, using real vanilla beans, hand-made caramel, and chocolate from Indulgence vs the normal cheap syrups we so often see.

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Of course they also offer some quality Teas and other coffee-free options for people to choose from, like those Mexican Colas.

A final fun note, if one looks at the back of the trailer, they’ll see the very well-known Apple quote, a company which Misfit follows quite intently in their respect of the how and why they do things. “’Here’s to the Crazy ones, the Misfits, the Rebels, the Troublemakers, Round Pegs and Square Holes.’ They inspired, kind of, the name a little bit… -and we understand how they are, to not go by the status quo, we’re trying to DO something different and be ourselves and, you know, take a risk and take a chance. So it was really cool to be in front of Apple and to get the support too that we got from them was awesome cuz, you know, they understood us, we’re misfits.” – Marcus

Food: 10

                In terms of the coffee world, Misfit truly occupies itself in the top tier for our community; with amazing quality and distinctly regional beans with personality; both traditional and fun style offerings; much effort spent in ingredients/recipes and development;  all of which comes through clearly with their fantastic execution. As someone who’s not really a ‘coffee drinker’ in any sense, but wants to get into the world of it to be able to experience and recognize the fine craft, I myself have felt disappointment trying cups of jo at good places like Spyhouse yet still found struggles in trying to find the particular ‘palette’ of the bean that was written up; those notes of berries and chocolate sadly eluded me. I figured it was like cigars and red wine; you REALLY just need the time to develop the palate, get it used to the flavors, before seeing this, something I’m sure most people who drink coffee on an almost, if not, daily basis automatically have. Thus has my appreciation for certain establishments like this grown when I come to discover clear differences or personality traits in what I try that day; that in fact there IS a world and approach to coffee that anyone can began at while learning about distinct flavors and changes from the beans, roasting, and handling.
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For example, the Cortado I had, a double-shot espresso layer with steamed milk if I remember the style right, was made with the Brazilian coffee beans (all items under the ‘Espresso Bar’ category are made with a single bean variety that they choose and grind on the day of), a variety they said displays peanutty, dark chocolate, and those earthy notes, and I could clearly taste peanut butter and other such things through the creamy soft concoction. It was fun seeing the distinct layered effect through the copper and glass cup reserved for these styles, not to mention being able to enjoy the full texture and flavor one can only get through this glass, as opposed to the paper to-go cups. It certainly pays to be able to sit and enjoy these with the fellas when you’re not on-the-run!

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Now, follow this up with the Peruvian bean, a cleaner, lighter kind of coffee, with some citrusy notes and more of a milk-chocolate body. It was perfect in the Nitro on a hot day, served on ice; as for the actual unique nitro style… everything I love about nitro beers, mainly that thick but super smooth texture that just aches to be drawn down one’s throat. Then there’s the added creaminess. The guys make sure to advocate that customers try it plain first before adding creamer, because guess what? You don’t need it, the effects of the foamed carbonation really do mimick that bit of steamed milk or other dairy that’s added in, making it seem richer when it’s just a straight cold press. Absolutely delightful.

And finally, a return visit on the same day (I was lucky) had me trying the Con Panna; basically much like the cortado or a cappuccino, only using pure whipped cream as the source of dairy. Thus one would get a result that’s super thick, super rich, on its own practically a total caffeine ‘cheat;’ like starting off a day with hot chocolate. Only I then decided to use the opportunity to try one of their ‘additions,’ the Dark Chocolate Sea Salt sauce, which just made it sinful, pure dessert in coffee. Oh god I just had a terrible thought… what if they had ice cream and used this for an affogato? Run!

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But I want to be able to express that the sauce, while not just made from top quality chocolate and salt, came through very distinctly without fully overpowering anything. I love it when you can TASTE the sea salt, too, without it being ‘salty;’ it can be tricky to accomplish, but such a good balance. Overall this was like salted chocolate-coffee mousse in liquid form… only get when you’re feeling naughty and just don’t care.

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I would like to finish with this note that, as was mentioned by co-owner Marcus, Misfit in general tries to focus on an older ‘original’ style of ‘roast profile’ from their beans. Whereas many modern coffee businesses in the US usually focus on turning the beans into a coffee that ends up ‘fruitier, cleaner,’ simple bursts of flavor, they themselves keep to those natural earthy, spicy, ‘terrestrial’ flavors emblematic of the area they’ve grown in and the people who’ve handled them (very clear in that deep nutty, but not roasty, notes of the Brasil). In a sense, seeing the ‘terroir’ of coffee. As a fanatic of the wine and alcohol world, this particular idea actually tickles me to no end, as it seems to perfectly mirror the different styles of ‘old world’ (France, Italy, Spain, etc) and ‘new world’(US, Australia, Chile, etc) wines; the latter of which are very FRUIT forward, made for solo drinking while the old world all distinctly have some sort of EARTHY aspect to the palate, and excel alongside food.

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Look at that foam line, ever reminiscent of the ‘Angel’s Lace’ phenomenon in properly poured beer

So if you’re still wondering why I’m talking SO MUCH about these guys, my deep and pure love towards the world of food and spirits, how things connect and how completely different ‘products’ can have such similarities throughout their life and how people enjoy and experience them… things like that are what stoke the red-hot coals of my excitement centers. And the great thing is that we all have this interest for food and drink in one form or another, no matter how mild; we’ve all developed special memories that things like these has been a part of, it really is an integral part of what connects people nowadays, and I am one of those who just loves to delve deep into that topic in conversation and express it to others whenever I can. So, to cut this short, now you have an even better understanding to WHY I won’t just shut up sometimes (believe me I wish I could), and I do apologize and thank you for reading through my additional ramblings!

Holdability: 10

               Whether it’s in a to-go cup or the nicer for-here, it’s still coffee in a cup.

Price: 9.5

                Most 12 and 16oz cups range between $3-$6, while 8oz only ever get up to $4 at the most. The more fun coffee-free specialty items themselves also go $3-$5 dependent on item and size. $0.75 extra to get one of the sinful flavor additions, or a dairy alternative. And of final note, the Nitro coffee charges for $4.50. Overall a nice wide but lower range for a coffee joint.
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Not only are these prices, on an overall scale, equal to or better than one’s typical Starbucks/Caribou, they’re better than they SHOULD be. With the clear amount of effort and quality that went into the developing of these recipes, ingredients used, etc, all of these drinks should clearly be at least a couple bucks more; and if they were in a café they would be. It’s likely only because they started in a trailer, an overall better (but still expensive as heck) startup vs most brick-and-mortar businesses, that they can list these at awesome competitive prices for top-quality coffee.

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Speed: 9

There are quite a few options, simple and fun, that are basically ready-to-go, a couple that may only take a minute, but make no doubt about it, for the rest you WILL have to wait (again, beans are ground and dripped to order)… I mean, like 3 minutes or so. Which for any boutique coffee place a-la Spyhouse is typical for the specialty drinks, and still faster than ordering food at most trucks. Plus one can spend the time easily chatting up at the window, so that time can fly.

The TOE: 10

                You know, with everything that I’ve written so far, and my obvious zeal towards wanting to talk these guys up, I don’t think there’s any additional explanation I need for this score I’ve chosen today. And as you can see, I got in as many pictures today as I could! (the following section sort of replaces this too anyways)
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Service: +2.5

                Simply with the act of taking a picture of the truck from behind, which they spotted through their secret tiny window (Damn them!), did an immediate conversation start up from nothing, leading to an unexpected amazing hour-long start to my day. I cannot stress too much how willing these guys are to get into their product, their process, the street food scene, or just any sort of chatty, friendly conversation. I myself rarely seek out anything like this when I do my visits, but they just ended up pulling me in, and apparently I’m not the only one; heck, near the end there was a female customer who ended up getting a picture taken holding their copper water pot. From this one can only imagine what their daily customer service is like in making a great experience to go along with their product. Either way, of all my truck visits, the optional ‘service’ section has stood out the most here, so I only think it fair the score matches, whether it’s truly differential to other truck businesses or not.

Tally: 51/50

Final Thoughts

Do you like coffee, or want to learn about it, or are just sort of curious about why some people actually drink it? Perhaps maybe you like Horchata (anything with this, by the way, awesome) or Tea? Do you live, work, or otherwise ever get down to the Minneapolis area? If any of these apply, then go to Misfit, at least once; see for yourself what they’re like, get a chance to talk to Mitch, Marcus, and/or Alex if possible. For the in-depth coffee hipsters and aficionados, you can experience some of your favorite coffee styles, an even a couple I’m sure are new even to you, in heavenly form and at a damn reasonable price. For those just starting out, you can spend only a few bucks to try something new, different, and I promise delicious.

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As for suggestions… it’s all good. Whatever kind of drink you’re craving, they’ll have something to fit it. From the super-rich, devilishly dessert-like creations of Con Panna, Hot Chocolate, or anything with their Caramel and Chocolate additions. Or if you’re looking from a finely crafted espresso+steamed milk/other dairy creation, the kind with the pretty designs on top, like Cortado, Macciato, or the oh-so-classic Cappuccino. Then again, simple Pour-Overs, of various kinds, can hit the notes of anyone looking for simple purity. If there WAS one thing that is a must-have, especially considering the idea that it might be a hot day, it’s the Nitro Cold Brew.

And the best part? Whether you need to grab-and-go fast or can sit down and relax for a while, absolutely any needs can be found and expressed here to acclaim. I obviously had the time of my life here, and I don’t even drink coffee. Go on and be a misfit along with these guys, chances are the rush will be from more than just caffeine.

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